Nestasia - BOTM & Xmas Campaign
Creative Direction, Campaign Strategy, Visual System Design, Art Direction, Copywriting
Creative Direction, Campaign Strategy, Visual System Design, Art Direction, Copywriting
Gifts For The… A Behaviour-Led Gifting System
Gifting often breaks at the point of decision. Categories feel functional, while the intent behind gifting is emotional. This campaign was designed to bridge that gap by reframing product discovery through personality, mood, and lifestyle.
Instead of pushing categories, we built a modular communication system;
“Gifts For The…”
where each collection speaks to a specific type of person or moment.
“Gifts For The…”
where each collection speaks to a specific type of person or moment.
From the foodie to the cozy one, every category becomes an intuitive entry point,
making browsing feel personal rather than transactional.
The visual language was designed to be warm, editorial, and scalable across formats. A flexible grid system, consistent typography, and a distinct color palette allowed the campaign to extend seamlessly across Meta ads, marketplace assets, and on-platform discovery.
Assets : Units and Backgrounds
Guidelines & Key Visuals
Final Campaign Rollout
A unified creative system deployed across performance and brand touchpoints,
ensuring consistency, scalability, and recall at every stage of the user journey.
Channels: Meta Ads · CRM · Website Banners
Secret Santa Gifting Guide | CRM
Gifting during Secret Santa is often driven by uncertainty. Limited context, tight budgets, and the pressure to choose something thoughtful for someone you may not know well. This campaign was designed as a guided gifting experience, turning ambiguity into an intuitive decision-making journey.
Instead of presenting products as static categories, the communication was structured around personality-led discovery, helping users quickly map a recipient to a relevant gift. From the desk decor lover to the self-care champ, each section reduces friction by offering clear, relatable entry points.
