This project was created for IGP.com, one of the largest online gifting platforms. The objective was to design a mobile brand presence through van wraps that would not only serve as delivery vehicles but also act as moving billboards across the city.
Set against the modern skyline of Dubai, the designs were developed to reflect fast delivery, celebration, and emotional connection, aligning with IGP’s brand values: joy, trust, and gifting made effortless.
Objective:
Functionality – The vans had to clearly communicate the services (Cakes, Flowers, Gifts) while ensuring visibility from a distance and while in motion.
Emotional Impact – Gifting is an emotional act, so the design needed to instantly evoke happiness and celebration.
Design Language
Typography: Strong, bold sans-serif fonts for visibility on highways and quick reads.
Colors: A palette centered around IGP’s signature red and white, contrasted with gold and pastel accents to suggest festivity and premium gifting.
Imagery: High-resolution visuals of cakes, flowers, and gifts that wrap around the van to create a sense of abundance and delight.
Balance: One side focuses on flowers & emotional warmth, while the other emphasizes cakes & gifts—providing a 360° storytelling experience when the vehicle is on the move.
We achieved this through a bright, clean base canvas paired with vivid lifestyle imagery
(flowers, cakes, balloons, and gift boxes). The bold typography “Gift That Feeling” reinforces the
emotional proposition, while callouts like “Lightning-Fast Delivery” highlight efficiency.
KLD - Print Specs:
