Dubai Launch Campaign
#GiftThatFeeling
#GiftThatFeeling
"Gift That Feeling" encapsulates the emotions and sentiments associated with the act of gifting.
In Dubai, where connections and relationships are highly valued, IGP.com aims to highlight the profound
emotions that gifts evoke, making every moment special.
In Dubai, where connections and relationships are highly valued, IGP.com aims to highlight the profound
emotions that gifts evoke, making every moment special.
Soft Launch Phase:
Objective: Introduce the IGP.com brand to the Dubai audience while teasing the upcoming launch of the
"Gift That Feeling: Dubai Launch" campaign.
Objective: Introduce the IGP.com brand to the Dubai audience while teasing the upcoming launch of the
"Gift That Feeling: Dubai Launch" campaign.
Approach:
Social Media Teasers: Share teaser posts on social media platforms featuring visuals that combine iconic elements of IGP branding, such as logos, icons, and brand stickers, with the picturesque Dubai landscape. Use subtle hints and captions to hint at the upcoming launch of an exciting campaign that celebrates the emotions behind gifting.
Benefits:
Generates buzz and excitement among the Dubai audience about the upcoming campaign. Establishes the IGP.com
brand identity in Dubai by integrating familiar elements of the brand with the city's iconic landscape.
Alternate Approach:
Leveraging the Dubai cityscape to showcase larger-than-life IGP products and gifts is an excellent way to capture attention and demonstrate how these items can seamlessly integrate into the vibrant Dubai lifestyle.
Leveraging the Dubai cityscape to showcase larger-than-life IGP products and gifts is an excellent way to capture attention and demonstrate how these items can seamlessly integrate into the vibrant Dubai lifestyle.
Key Message:
"Embrace the joy of giving and create unforgettable moments with IGP.com."
"Embrace the joy of giving and create unforgettable moments with IGP.com."
Visual Elements:
- Warm and Emotive Imagery: Curate visuals that capture heartfelt moments of gifting between loved ones, such as
exchanging gifts on special occasions, surprise reactions, and genuine smiles.
- Personalized Touch: Showcase personalized gifts being exchanged, emphasizing the thoughtfulness and care put
into selecting each item.
- Vibrant Colors: Utilize vibrant and celebratory colors to evoke
feelings of happiness, excitement, and warmth.
feelings of happiness, excitement, and warmth.
